Embrace the Change
Truth was always the focal point of this campaign brief. Having ridden the breast cancer train myself, this brief is very close to my heart.
Targeting 30 - 45 yr old females who are somewhere on their breast cancer journey; this campaign is designed to provoke.
Ideation. What does Breast Cancer mean?
Sewing wool into the images and onto plain paper
Sewing wool into the images
When I was creating this campaign I was adamant that I wanted to include designs for things you absolutely need when going through treatment. Shirts with buttons or zippers are just one of these
Totes are also super handy when going through treatment and from appointment to appointment. You can keep everything you need in them
Folders. You receive so much paperwork from bills to results. You need a place for it all
